Privacy Policy
Your privacy is fundamental to how we build Ouech. This policy explains how we handle your data.
Effective Date: January 17, 2026
Version: 2.0
This Privacy Policy ("Policy") describes how Techbay SARL-AU, a company registered under the laws of the Kingdom of Morocco with its registered office in Agadir, Morocco, operating under the brand name Ouech ("we," "us," "our," or "Ouech"), collects, uses, shares, and protects your personal information when you use our mobile application and related services (collectively, the "Services").
We are committed to protecting your privacy and processing your personal data in accordance with applicable data protection laws, including the Moroccan Law 09-08 on the Protection of Individuals with regard to the Processing of Personal Data, the European Union General Data Protection Regulation (GDPR) where applicable, and other relevant international standards.
Table of Contents
- Data Controller Information
- Information We Collect
- Legal Basis for Processing
- How We Use Your Information
- Information Sharing and Disclosure
- International Data Transfers
- Your Rights and Choices
- Shadow Profiles and Non-User Data
- Data Retention
- Data Security
- Children's Privacy
- Cookies and Tracking Technologies
- Changes to This Policy
- Contact Us
1. Data Controller Information
The data controller responsible for processing your personal data is:
Techbay SARL-AU
Operating as: Ouech
Registered Address: Agadir, Morocco
Website: www.thebay.ma
Email: privacy@ouech.co
For data protection inquiries, including requests to exercise your rights under applicable data protection laws, please contact our Data Protection Officer at: dpo@ouech.co
2. Information We Collect
We collect information in several ways to provide and improve our Services:
2.1 Information You Provide Directly
Account and Authentication Data
- Phone Number: Required for account creation and SMS-based authentication (OTP verification). This is your primary identifier on Ouech.
- Display Name: Optional name you choose to display to your connections.
- Profile Photo: Optional image you upload to personalize your profile.
Profile and Identity Data
- Pro Cards: Professional capabilities and skills you create (e.g., "Lawyer," "Plumber," "Designer").
- Passion Cards: Personal interests and expertise you share (e.g., "Photography," "Cooking," "Gaming").
- Card Details: Descriptions, categories, and metadata associated with your Cards.
Network and Relationship Data
- Connections: Records of your trusted connections, including how you connected (import, physical tap, brokered introduction, or direct request).
- Closeness Settings: Your designation of connections as "Close" or "Regular."
- Private Tags: Personal labels you assign to connections (visible only to you).
Activity and Content Data
- Pulses: Requests you create (Hire or Ask), including category, location scope, and audience settings.
- Suggestions: Contacts you recommend in response to Pulses.
- Vouches: Endorsements you provide for others' Cards.
- Introduction Requests: Requests you make or receive for brokered introductions.
Contact Data (With Your Permission)
- Phonebook Contacts: With your explicit consent, we access names and phone numbers from your device's contact list to help you build your trust network. We do not upload or store your entire contact list on our servers without your action.
2.2 Information Collected Automatically
Device and Technical Data
- Device Identifiers: Unique device identifiers, device type, operating system version.
- Network Information: IP address, mobile carrier, connection type.
- App Information: App version, installation date, update history.
Usage and Analytics Data
- Feature Usage: Which features you access, frequency of use, navigation patterns.
- Performance Data: App load times, errors, crashes (via Firebase Crashlytics).
- Interaction Data: Taps, swipes, and other interactions within the app.
Location Data (With Your Permission)
- Location Scope: Your selected location preference (neighborhood, city, or global) for Pulse routing.
- Approximate Location: With your consent, we may collect approximate location to provide location-relevant recommendations. We do not continuously track your precise location.
2.3 Information from Third Parties
- Referral Information: If you join via an invitation link, we receive information about who invited you and the context of the invitation.
- Suggested Information: When another user suggests you for a Pulse, they may provide your name and phone number along with a proposed capability Card.
3. Legal Basis for Processing
We process your personal data based on the following legal grounds under GDPR Article 6 and equivalent provisions under Moroccan Law 09-08:
3.1 Performance of Contract (Article 6(1)(b) GDPR)
Processing necessary to provide the Services you have requested:
- Account creation and authentication
- Core functionality: Pulses, connections, introductions, Cards, and vouching
- Communication about your account and activity
- Customer support
3.2 Consent (Article 6(1)(a) GDPR)
Processing based on your explicit, informed consent:
- Access to your device's contact list
- Collection and use of location data
- Push notifications
- Optional analytics and personalization
You may withdraw consent at any time through your device settings or by contacting us, without affecting the lawfulness of processing prior to withdrawal.
3.3 Legitimate Interests (Article 6(1)(f) GDPR)
Processing necessary for our legitimate interests, balanced against your rights:
- Service Improvement: Analyzing usage patterns to enhance the user experience
- Security and Fraud Prevention: Detecting and preventing abuse, spam, fake accounts, and manipulation of the vouching system
- Rate Limiting: Enforcing usage limits to maintain platform integrity
- Business Operations: Internal analytics, reporting, and service optimization
3.4 Legal Obligations (Article 6(1)(c) GDPR)
Processing required to comply with legal obligations:
- Responding to valid legal requests from authorities
- Tax and accounting requirements
- Compliance with applicable regulations
4. How We Use Your Information
4.1 Core Service Delivery
- Authenticate your identity and secure your account
- Enable you to create and manage your profile, Cards, and connections
- Route your Pulses to relevant connections based on your audience settings
- Facilitate introductions between users through our brokered introduction protocol
- Display aggregated reputation signals (vouch counts, Card tiers) while protecting privacy
- Enable search and discovery within your trusted network
4.2 Communication
- Send authentication codes (OTP) via SMS
- Notify you of relevant activity (new Pulses, introduction requests, vouches)
- Deliver weekly digests summarizing your network activity
- Provide customer support and respond to inquiries
- Send important service announcements and updates
4.3 Safety, Security, and Integrity
- Detect and prevent fraudulent activity, fake accounts, and abuse
- Enforce rate limits on invitations, suggestions, and Pulses
- Protect against vouch manipulation and reputation fraud
- Investigate and respond to reports of violations
- Maintain the integrity and trustworthiness of the network
4.4 Analytics and Improvement
- Understand how users interact with our Services
- Identify and fix technical issues and crashes
- Measure the effectiveness of features
- Develop new features and improvements
- Conduct research and analysis (using aggregated or anonymized data where possible)
5. Information Sharing and Disclosure
We do not sell your personal information. We share your information only in the following circumstances:
5.1 With Other Users (Based on Your Actions and Settings)
- Connections: Your connections can see your profile, Cards, and certain activity based on your privacy settings.
- Shielded Information: Non-connections can see aggregated reputation signals (e.g., "10+ vouches," tier badges) without seeing your identity or contact details.
- Pulses: Your Pulses are visible to your chosen audience (Connections, Close connections, or Direct recipients).
- Introductions: When you approve an introduction, relevant information is shared with the parties involved.
5.2 Service Providers
We engage trusted third-party service providers who process data on our behalf:
- Firebase (Google LLC): Authentication, analytics (Firebase Analytics), crash reporting (Crashlytics), and cloud messaging. Firebase Privacy Policy
- Supabase Inc.: Database hosting, backend services, and edge functions. Supabase Privacy Policy
- Cloud Infrastructure: Amazon Web Services (AWS) and/or Google Cloud Platform for hosting and storage.
These providers are contractually bound to protect your data and may only process it for the purposes we specify.
5.3 Legal and Safety Disclosures
We may disclose your information if required to:
- Comply with applicable laws, regulations, or legal processes
- Respond to valid requests from law enforcement or government authorities
- Protect the rights, property, or safety of Ouech, our users, or the public
- Detect, prevent, or address fraud, security issues, or technical problems
- Enforce our Terms of Service
5.4 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change and any choices you may have regarding your information.
5.5 With Your Consent
We may share your information for other purposes with your explicit consent.
6. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States and other countries where our service providers operate. These countries may have data protection laws that differ from those of your country.
6.1 Safeguards for International Transfers
When we transfer personal data internationally, we ensure appropriate safeguards are in place:
- Standard Contractual Clauses (SCCs): We use EU-approved Standard Contractual Clauses with our service providers for transfers to countries without an adequacy decision.
- Adequacy Decisions: Where applicable, we rely on adequacy decisions by the European Commission or relevant authorities.
- Data Processing Agreements: All service providers are bound by data processing agreements that require them to protect your data.
6.2 Specific Transfer Disclosures
- Firebase/Google: Data processed in the United States under Google's Data Processing Terms and SCCs.
- Supabase: Data may be processed in the United States or EU regions based on project configuration, subject to Supabase's DPA.
By using our Services, you acknowledge and consent to the transfer of your information as described herein.
7. Your Rights and Choices
Depending on your location and applicable laws, you have certain rights regarding your personal data. We honor these rights for all users to the extent practicable, regardless of jurisdiction.
7.1 Your Data Protection Rights
Right of Access
You have the right to request a copy of the personal data we hold about you and information about how we process it.
Right to Rectification
You have the right to request correction of inaccurate or incomplete personal data. You can update most information directly in the app.
Right to Erasure ("Right to be Forgotten")
You have the right to request deletion of your personal data in certain circumstances, including when the data is no longer necessary for the purposes collected.
Right to Restriction of Processing
You have the right to request that we limit how we use your data in certain circumstances, such as while we verify the accuracy of your data.
Right to Data Portability
You have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit it to another controller.
Right to Object
You have the right to object to processing of your personal data based on legitimate interests or for direct marketing purposes.
Right to Withdraw Consent
Where processing is based on consent, you have the right to withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.
Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority, including:
- Morocco: Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP)
- EU: Your local Data Protection Authority
7.2 Exercising Your Rights
To exercise any of these rights, please contact us at privacy@ouech.co with:
- Your request and the right you wish to exercise
- Sufficient information to verify your identity (typically your phone number associated with your account)
We will respond to your request within 30 days (or sooner if required by law). We may need to verify your identity before processing your request.
7.3 App-Level Controls
You can manage certain data and permissions directly:
- Profile Information: Edit your name, photo, and Cards in the app
- Contacts Permission: Revoke in your device settings
- Location Permission: Revoke in your device settings
- Notifications: Manage in your device settings or app notification preferences
- Account Deletion: Request through the app or by contacting us
8. Shadow Profiles and Non-User Data
Our Services allow users to suggest people who may not yet be on Ouech. When this happens, we create a "Shadow Profile" to facilitate potential introductions. We take this responsibility seriously and provide robust protections for non-users.
8.1 What is a Shadow Profile?
A Shadow Profile is a minimal record created when an existing Ouech user suggests you for a Pulse or saves you in their rolodex. It contains:
- Name (as provided by the suggesting user)
- Phone number (as provided by the suggesting user)
- Context: The capability or request for which you were suggested
- Provenance: Who suggested you and when
- Proposed Card(s) and any pending vouches
A Shadow Profile is not a user account. You have not agreed to our Terms of Service, and we do not treat you as a user until you choose to join.
8.2 How Shadow Profile Data is Used
- To send you a single invitation message (SMS or messaging app) on behalf of the suggesting user
- To preserve context if you later choose to join Ouech
- To display pending reputation (Cards, vouches) if you claim your profile
8.3 Your Rights as a Non-User
If you have been suggested on Ouech but have not joined, you have the following rights:
- Opt-Out: You can opt out of receiving further invitations for a specific request by following the opt-out link in the invitation or contacting us.
- Deletion: You can request deletion of your Shadow Profile by contacting privacy@ouech.co with your phone number.
- Information: You can request information about what data we hold in your Shadow Profile.
8.4 Anti-Spam Protections
- We send a maximum of one invitation per request context
- Rate limits prevent any user from sending excessive invitations
- Your opt-out preferences are permanently respected
- We do not share Shadow Profile data with third parties for marketing
9. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes described in this Policy:
9.1 Retention Periods
| Data Category | Retention Period |
|---|---|
| Active Account Data | Duration of account + 3 years after deletion |
| Shadow Profiles | Until claimed, or 90 days after opt-out request |
| Authentication Logs | 12 months |
| Analytics Data | 26 months (Firebase Analytics default) |
| Crash Reports | 90 days |
| Support Communications | 3 years after resolution |
| Legal/Compliance Records | As required by applicable law |
9.2 Account Deletion
When you delete your account:
- Your profile, Cards, and personal information are permanently deleted
- Your connections will no longer see your profile
- Vouches you gave to others are anonymized (count preserved, your identity removed)
- Historical introduction records may be retained in anonymized form for integrity purposes
- Some data may be retained for legal compliance or fraud prevention as noted above
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data:
10.1 Technical Measures
- Encryption in Transit: All data transmitted between your device and our servers uses TLS 1.2 or higher.
- Encryption at Rest: Sensitive data is encrypted using industry-standard AES-256 encryption.
- Secure Authentication: Phone-based OTP authentication; tokens stored in secure device storage.
- Access Controls: Role-based access controls limit employee access to personal data on a need-to-know basis.
10.2 Organizational Measures
- Security Training: Team members receive regular security awareness training.
- Vendor Assessment: Service providers are evaluated for their security practices.
- Incident Response: We maintain incident response procedures to address potential data breaches.
- Regular Review: Security measures are periodically reviewed and updated.
10.3 Breach Notification
In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours and, where required, notify affected individuals without undue delay.
Important: While we implement robust security measures, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.
11. Children's Privacy
Our Services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete that information promptly.
If you believe we have collected information from a child under 16, please contact us immediately at privacy@ouech.co.
12. Cookies and Tracking Technologies
Our mobile app uses the following technologies:
12.1 Firebase Analytics
We use Firebase Analytics (Google) to understand how users interact with our app. This includes:
- Screen views and navigation patterns
- Feature usage and engagement metrics
- App performance and stability data
Firebase Analytics uses device identifiers. You can opt out of analytics collection in app settings.
12.2 Firebase Crashlytics
We use Crashlytics to identify and fix app crashes and errors. This collects:
- Crash reports and stack traces
- Device state at time of crash
- App version and device information
12.3 Website Cookies
Our website (ouech.co) uses minimal cookies:
- Essential: Required for basic site functionality
- Analytics: To understand website traffic (can be declined)
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
13.1 Notification of Changes
- Material Changes: We will notify you via in-app notification, email, or prominent notice on our website at least 30 days before the changes take effect.
- Minor Changes: We will update the "Effective Date" at the top of this Policy.
13.2 Your Choices
If you disagree with any changes, you may close your account before the new terms take effect. Continued use of our Services after the effective date constitutes acceptance of the updated Policy.
13.3 Version History
Previous versions of this Policy are available upon request.
14. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
General Privacy Inquiries
Email: privacy@ouech.co
Data Protection Officer
Email: dpo@ouech.co
Postal Address
Techbay SARL-AU
Attn: Privacy Team
Agadir, Morocco
Parent Company
Website: www.thebay.ma
General Contact: contact@ouech.co